
Lee Ayling - Innovation Director
Tel:
Mobile: 07595 565 114
NOA Line: 020 7292 8686
Email:
Lee holds the position of Innovation Director for the National Outsourcing Association. Lee is also the Managing Director of Information Technology & Outsourcing Advisory Services (UK) at EquaTerra. He and his team specialise in technology and telecommunications outsourcing, transformation, and developing new service delivery models. Prior to joining EquaTerra, Lee led the European Telecommunications Advisory Team at Deloitte.
Lee has advised on many of the largest technology deals and programmes in both the private and UK public sector over the past decade. He has advised at both the pre and post deal stages of outsourcing at clients that include; Unilever, Shire Pharmaceuticals, ABInBev, Royal Mail Group, The Department for Work and Pensions, HM Revenue & Customs, Tesco plc, Transport for London and BT.
From the above, Lee has been involved in the creation and delivery of innovative service delivery models and techniques that have disrupted the market and created new commercial techniques working with both outsourcing service providers and buyers. These include new service benchmarking approaches, contractual models for procuring cloud-based services and maintaining innovation in an outsourced environment.
Lee often comments on outsourcing industry trends in the press and at conferences. This is supported by numerous annual research activities led by Lee, including the annual EquaTerra UK IT Service Provider Performance Survey.
Steve Briggs - Representative for Corporate Users
Tel: 0161 903 3958
Mobile: 07912 162 871
NOA Line: 020 7292 8686
Email:
Steve is Head of Strategic Partnerships at the Co-operative Financial Services where he is responsible for managing the overall relationship with several key suppliers, such as IBM, BT, Steria SCC and HSBC.
When he joined CFS in 2007 he was Head of Management and Control in where he is responsible for supplier strategy and management in the project delivery function as well as, finance, performance measurement, demand management, risk, process management & QA as well as a Project Office.
Prior to CFS Steve worked for Barclay’s, where he spent four and a half years. In that time he managed the relationship between the CIO and the international and wealth businesses. Latterly he was responsible for managing the strategic relationship with Steria and was heavily involved in the renegotiation of the Barclay’s Xansa outsource.
Prior to Barclay’s Steve Xansa and Scottish Hydro-Electric in Edinburgh and Perth.

Andrew Dunlop - International director / Finance Committee
Tel: 07966 170 680
Mobile:
NOA Line: 020 7292 8686
Email:
Since 1998, Andrew Dunlop has held the position of International Director of the National Outsourcing Association, in addition to being a partner at UK law firm, Burges Salmon. Andrew advises on outsourcings, joint ventures and supply/procurement arrangements in the UK and on an international level. He has particular experience in the integration of legal, business and technical solutions to meet clients’ technology and communications needs (including data protection).
Andrew’s advice is primarily sought by corporates and financial institutions, but on occasion he also acts for vendors. This can prove helpful in helping clients to see issues from a vendor’s perspective and achieving expedited and practical solutions.
Kerry Hallard - Communications Director and MD of Buffalo Communications
Tel: 020 7292 8699
Mobile:
NOA Line: 020 7292 8686
Email:
Kerry holds the title of Communications Director for the NOA and has been co-opted as a Board member to the trade association. Kerry is directly responsible for setting and overseeing the implementation of the communications strategy and marketing direction of the NOA. In this role, Kerry also sits on the editorial panel of Outsource magazine and sourcingfocus.com.
Kerry is also Managing Director of Buffalo Communications, the communications consultancy which the NOA has outsourced its marketing, member services and Secretariat services to.
Kerry received an MBA from Kingston Business School in 2004 and is a Member of the Association of MBAs and a senior member of the International Public Relations Association (IPRA).
Prior to commencing her career in public relations, Kerry worked in Eagle Star Insurance Services’ IT department. Kerry graduated from the University of the West of England with a BA Hons in Modern Languages and Information Systems.
Martyn Hart - Chairman / Communications Committee / Finance Comm
Tel: 020 7292 8686
Mobile:
NOA Line: 020 7292 8686
Email:
Martyn Hart is the Chairman of the UK’s National Outsourcing Association (NOA), which he instigated back in 1987. It has become the UK’s official industry body for business outsourcing.
Martyn has been involved in information and communications technology for over 30 years. Martyn is currently with Gartner the world’s leading information technology research and advisory company. He has held senior posts in the criminal justice and security services sector and had stints in finance, retail, telecoms and transportation. He has had positions with Mantix (now W S Atkins), Steria, DTI, PWC, BT, BR and the UK’s Home Office where he delivered Europe’s first outsourced Criminal Justice ICT system in the early 1990’s.
Although originally a technologist (he is a European Chartered Engineer) since obtaining his MBA at Imperial College’s Management School he has focused on outsourcing, shared services and insourcing in the public and private sectors.
His position as a leading authority on the subject of outsourcing has meant that he has participated in many client negotiations and on an international scale with the ITU and the G8 group. Martyn is a prolific writer on outsourcing and communications management and a regular speaker and chairman at business management & information technology conferences.
Mark Kobayashi-Hillary - Representative for Offshoring
Tel: 07952 267 074
Mobile:
NOA Line: 020 7292 8686
Email:
Mark Kobayashi-Hillary is a British writer and researcher based in London. His particular area of expertise is offshore outsourcing (or offshoring) and the issues surrounding this form of corporate structure.
Mark has written several books focused on globalisation and particularly how technology and the Internet enable change. His most recent book ‘Who Moved My Job?’ is a story about globalisation focused on the experience of three border collies replaced by other breeds of dog on an English farm - http://www.whomovedmyjob.com.
Mark writes for the national technology magazine ‘Computing’ (VNU Incisive) and online journal silicon.com (CNET). His writes the popular ‘Talking Outsourcing’ blog for Computing and edits the ‘Talking Outsourcing’ podcast on iTunes.
Mark is a founding member of the British Computer Society (BCS) Working Party on Offshoring; co-authoring two reports for the BCS on this topic. He is a committee member of the BCS ELITE group and a board member of the UN founded African Outsourcing Association. Mark is also a visiting lecturer at London South Bank University, teaching MSc and MBA students. Mark is founder and CEO of Peerpex, the business exchange focused on helping small companies to work across borders.

Paul O'Hare - Representative for NOA Legal Members
Tel: 020 7710 1634
Mobile:
NOA Line: 020 7292 8686
Email:
Paul is a partner in the commercial technology department, and head of the outsourcing practice, at Kemp Little, one of the UK’s leading technology-focused law firms.
Paul has specialised in outsourcing since qualification in 1998, and has over 10 years experience in the area. He is recognised for his outsourcing expertise by leading legal directories, including Chambers, Legal 500, and PLC Which Lawyer.
Paul regularly acts for suppliers and customers on IT, business process, HR and knowledge process outsourcing transactions, across a range of industry sectors including consumer electronics, consumer goods, engineering, financial services, communications and professional services.
Paul has acted for a number of leading outsourcing service providers, and together with his team, he advises 1 in 10 of the FTSE 100 companies on their sourcing and outsourcing transactions. He has been instructed by several of the UK’s top ten law firms on their outsourcing transactions, including their IT, BP and (more recently) legal process outsourcing projects. Having acted for a range of suppliers and customers over the past 10 years, Paul has strong links with representatives from all parts of the outsourcing industry, including suppliers, customers, and sourcing advisors.
Representative experience includes advising:-
• one of the world’s leading insurers and reinsurers on its multi-sourcing arrangements to outsource its IT infrastructure and applications development and maintenance (ADM) activities
• FTSE 100 luxury goods retailer on a range of outsourcing projects, including the outsourcing of its ADM functions, and the outsourcing of its warehousing and logistics functions
• FTSE 100 FMCG company on the outsourcing of its ADM functions
• FTSE 100 engineering group on the outsourcing of its communications services
• a leading UK mobile network operator on the outsourcing of the management and maintenance of its core network infrastructure
• a number of the top 10 UK law firms on their outsourcing projects, including the outsourcing of finance and accounting functions, IT helpdesk services, facilities management and, more recently, legal processes.
Paul also writes the outsourcing chapter of Practical Commercial Precedents (one of the UK’s leading precedent textbooks) including the precedent agreements and accompanying commentary text.
Paul is delighted to represent the legal community on the NOA board.
Adrian Quayle - Professional Service Members Representative
Tel: 07770 431409
Mobile:
NOA Line: 020 7292 8686
Email:
Adrian Quayle is Vice President of Strategic Sourcing at Gartner EMEA. He has led and delivered client engagements throughout EMEA and worldwide, with over twenty years of Information Technology and Management experience. This has included responsibility for business and IT measurement strategies and delivery in a wide range of businesses and industry sectors. He led the global development process responsible for Gartner’s Sourcing Management offerings - Independent Advisor and is a co-founder of Gartner’s Strategic Sourcing activities in EMEA. He has carried out a range of assignments assisting clients in structuring and assessing their outsourcing deals across several industry sectors. Recent assignments have included: establishing the Back Office negotiation team for the Service Recipient negotiating a major global IT outsourcing deal; facilitating joint (Service Recipient and Service Provider) workshop based reviews of a number of outsourcing deals; assessing the readiness for, and performance of, major outsourcing deals.
Prior to this he was Vice President for Measurement Services and Systems in Gartner Measurement. During his time with Gartner Measurement he was responsible for managing the measurement of outsourced and infrastructure services. Before which he was responsible for delivery of Networks and Distributed Computing benchmarking services in EMEA. This has involved him in reviewing the networks and distributed environments supporting the operations of many, market leading organisations in most sect ors of industry and commerce. This has included analyses for organisations operating on both a pan-European and a worldwide basis.
Before Gartner he was Principal Consultant and Manager of the Networks Programme for ACT Business Systems’ Measurement and Benchmarking Centre. He was responsible for managing ACT Business Systems communications and distributed systems consulting activities.
Adrian Quayle began his career as a telecommunications engineer, after graduating in Electrical Engineering and Electronics, planning and designing data and voice networks. He then spent a number of years with a major computer supplier working as a systems engineer before becoming a consultant to management in the fields of communications and office systems. This has included a number of years as a senior manager in the management services function of a large retail group.
Mr. Quayle earned a BSc Electrical Engineering and Electronics and a Diploma in Management Studies (DMS). He is a Chartered Engineer, a Member of the UK Institute of Management and a Member of the Institution of Electrical Engineers (IEE).

Paul Robb - Representive for Suppliers
Tel: 020 7202 3331
Mobile: 0771 466 5157
NOA Line: 020 7292 8686
Email:
Paul Robb has worked in the outsourcing business for over 20 years during which time he has been directly involved with many large and some landmark deals. He has had the privilege to work for some of the leading organisations in both IT and Business Process Outsourcing (BPO) and has held senior and Board level positions in many areas of the industry such as commercial, operations and business development.
Currently Paul is the Public Sector Leader of IBM’s UK BPO business where amongst other things he led the recent London Congestion Charge win and has BPO responsibility for their Local Government business. Prior to this he was a member of the BPO European Management Board.
Before the IBM acquisition he was a partner at PwCC and a member of the BPO European Board, a business offering outsource services across finance, HR, procurement and CRM.
Paul’s outsourcing career started at EDS in the IT outsourcing business where he had a varied and interesting 10 years, including the successful negotiation of the multi-billion pound deal with the HMRC.
Prior to all of this excitement he was a Chartered Accountant, qualifying with Arthur Andersen in London.
Andy Rogers - Representative for Corporate Users
Tel:
Mobile:
NOA Line: 020 7292 8686
Email:
Andy Rogers is an IT professional of twenty five years, having worked in the utility sector holding a number of positions. These have included key operational and project roles.
Andy has been involved in a number of outsourcing deals, holding roles from due diligence, transition and transformation. Andy’s key focus within the NOA is to promote best practice to the end-user community.

