
Lee Ayling - Innovation Director
Tel:
Mobile: 07595 565 114
NOA Line: 020 7292 8686
Email:
Lee holds the position of Innovation Director for the National Outsourcing Association. Lee is also the Managing Director of Information Technology & Outsourcing Advisory Services (UK) at EquaTerra. He and his team specialise in technology and telecommunications outsourcing, transformation, and developing new service delivery models. Prior to joining EquaTerra, Lee led the European Telecommunications Advisory Team at Deloitte.
Lee has advised on many of the largest technology deals and programmes in both the private and UK public sector over the past decade. He has advised at both the pre and post deal stages of outsourcing at clients that include; Unilever, Shire Pharmaceuticals, ABInBev, Royal Mail Group, The Department for Work and Pensions, HM Revenue & Customs, Tesco plc, Transport for London and BT.
From the above, Lee has been involved in the creation and delivery of innovative service delivery models and techniques that have disrupted the market and created new commercial techniques working with both outsourcing service providers and buyers. These include new service benchmarking approaches, contractual models for procuring cloud-based services and maintaining innovation in an outsourced environment.
Lee often comments on outsourcing industry trends in the press and at conferences. This is supported by numerous annual research activities led by Lee, including the annual EquaTerra UK IT Service Provider Performance Survey.
Steve Briggs - Representative for Corporate Users
Tel: 0161 903 3958
Mobile: 07912 162 871
NOA Line: 020 7292 8686
Email:
Steve is Head of Strategic Partnerships at the Co-operative Financial Services where he is responsible for managing the overall relationship with several key suppliers, such as IBM, BT, Steria SCC and HSBC.
When he joined CFS in 2007 he was Head of Management and Control in where he is responsible for supplier strategy and management in the project delivery function as well as, finance, performance measurement, demand management, risk, process management & QA as well as a Project Office.
Prior to CFS Steve worked for Barclay’s, where he spent four and a half years. In that time he managed the relationship between the CIO and the international and wealth businesses. Latterly he was responsible for managing the strategic relationship with Steria and was heavily involved in the renegotiation of the Barclay’s Xansa outsource.
Prior to Barclay’s Steve Xansa and Scottish Hydro-Electric in Edinburgh and Perth.

Andrew Dunlop - International director / Finance Committee
Tel: 07966 170 680
Mobile:
NOA Line: 020 7292 8686
Email:
Since 1998, Andrew Dunlop has held the position of International Director of the National Outsourcing Association, in addition to being a partner at UK law firm, Burges Salmon. Andrew advises on outsourcings, joint ventures and supply/procurement arrangements in the UK and on an international level. He has particular experience in the integration of legal, business and technical solutions to meet clients’ technology and communications needs (including data protection).
Andrew’s advice is primarily sought by corporates and financial institutions, but on occasion he also acts for vendors. This can prove helpful in helping clients to see issues from a vendor’s perspective and achieving expedited and practical solutions.
Kerry Hallard - Communications Director and MD of Buffalo Communications
Tel: 020 7292 8699
Mobile:
NOA Line: 020 7292 8686
Email:
Kerry holds the title of Communications Director for the NOA and has been co-opted as a Board member to the trade association. Kerry is directly responsible for setting and overseeing the implementation of the communications strategy and marketing direction of the NOA. In this role, Kerry also sits on the editorial panel of Outsource magazine and sourcingfocus.com.
Kerry is also Managing Director of Buffalo Communications, the communications consultancy which the NOA has outsourced its marketing, member services and Secretariat services to.
Kerry received an MBA from Kingston Business School in 2004 and is a Member of the Association of MBAs and a senior member of the International Public Relations Association (IPRA).
Prior to commencing her career in public relations, Kerry worked in Eagle Star Insurance Services’ IT department. Kerry graduated from the University of the West of England with a BA Hons in Modern Languages and Information Systems.
Martyn Hart - Chairman / Communications Committee / Finance Comm
Tel: 020 7292 8686
Mobile:
NOA Line: 020 7292 8686
Email:
Martyn Hart is the Chairman of the UK’s National Outsourcing Association (NOA), which he instigated back in 1987. It has become the UK’s official industry body for business outsourcing.
Martyn has been involved in information and communications technology for over 30 years. Martyn is currently with Gartner the world’s leading information technology research and advisory company. He has held senior posts in the criminal justice and security services sector and had stints in finance, retail, telecoms and transportation. He has had positions with Mantix (now W S Atkins), Steria, DTI, PWC, BT, BR and the UK’s Home Office where he delivered Europe’s first outsourced Criminal Justice ICT system in the early 1990’s.
Although originally a technologist (he is a European Chartered Engineer) since obtaining his MBA at Imperial College’s Management School he has focused on outsourcing, shared services and insourcing in the public and private sectors.
His position as a leading authority on the subject of outsourcing has meant that he has participated in many client negotiations and on an international scale with the ITU and the G8 group. Martyn is a prolific writer on outsourcing and communications management and a regular speaker and chairman at business management & information technology conferences.

Paul O'Hare - Representative for NOA Legal Members
Tel: 020 7710 1634
Mobile:
NOA Line: 020 7292 8686
Email:
Paul is a partner in the commercial technology department, and head of the outsourcing practice, at Kemp Little, one of the UK’s leading technology-focused law firms.
Paul has specialised in outsourcing since qualification in 1998, and has over 10 years experience in the area. He is recognised for his outsourcing expertise by leading legal directories, including Chambers, Legal 500, and PLC Which Lawyer.
Paul regularly acts for suppliers and customers on IT, business process, HR and knowledge process outsourcing transactions, across a range of industry sectors including consumer electronics, consumer goods, engineering, financial services, communications and professional services.
Paul has acted for a number of leading outsourcing service providers, and together with his team, he advises 1 in 10 of the FTSE 100 companies on their sourcing and outsourcing transactions. He has been instructed by several of the UK’s top ten law firms on their outsourcing transactions, including their IT, BP and (more recently) legal process outsourcing projects. Having acted for a range of suppliers and customers over the past 10 years, Paul has strong links with representatives from all parts of the outsourcing industry, including suppliers, customers, and sourcing advisors.
Representative experience includes advising:-
• one of the world’s leading insurers and reinsurers on its multi-sourcing arrangements to outsource its IT infrastructure and applications development and maintenance (ADM) activities
• FTSE 100 luxury goods retailer on a range of outsourcing projects, including the outsourcing of its ADM functions, and the outsourcing of its warehousing and logistics functions
• FTSE 100 FMCG company on the outsourcing of its ADM functions
• FTSE 100 engineering group on the outsourcing of its communications services
• a leading UK mobile network operator on the outsourcing of the management and maintenance of its core network infrastructure
• a number of the top 10 UK law firms on their outsourcing projects, including the outsourcing of finance and accounting functions, IT helpdesk services, facilities management and, more recently, legal processes.
Paul also writes the outsourcing chapter of Practical Commercial Precedents (one of the UK’s leading precedent textbooks) including the precedent agreements and accompanying commentary text.
Paul is delighted to represent the legal community on the NOA board.
Adrian Quayle - Professional Service Members Representative
Tel:
Mobile: 07770 431409
NOA Line: 020 7292 8686
Email:
For many years Adrian was the National Outsourcing Association (NOA) Board Member for professional services. In February 2010 Adrian took on the role of Board Member to develop NOA activities in the UK Regions. In addition he took on the responsibility of representing the NOA Board to provide the outsourcing industry input to the British Standards Committee drafting the new British Standard on Collaborative Business Relationships (BS11000).
From 1995 to 2010, as Vice-President Gartner Consulting, Strategic Sourcing EMEA Adrian Quayle led and delivered client engagements throughout EMEA and worldwide. He carried out a wide range of assignments assisting clients in structuring and assessing their outsourcing deals across many industry sectors, including the use of global sourcing / delivery models). Assignments he carried out included:
- sourcing strategy for a market leading specialist distribution company including benchmarking should cost and ESP selection
- relationship and financial benchmark of a flagship outsourcing deal between a government body and its service provider
- sourcing strategy including comprehensive market scan and service provider selection for a leading edge open source organisation
- review of a major sourcing project for large international bank
- performance review of a major European Outsourcing deal and a global Outsourcing with both Service Recipients and Service Providers
- developing the operational model for onshore and offshore resource utilization for an applications service provider
- Sourcing Strategies for a range of companies including a global pharmaceutical, a national utility and other leading commercial and public sector organisations;
- assessing the IT organisation of a leading Energy company
- conducting a Finance & Accounting Business Process Outsourcing strategy for a F100 global company considering offshore options
- leading a logistics BPO performance assessment for a global electronics manufacturing and supply company
- running Sourcing Relationship Healthchecks of major outsourcing deals.
Prior to this he was a Vice President in Gartner Measurement EMEA, and a Principal Consultant for ACT Business Systems. Adrian began his career as a telecommunications engineer, worked in a major computer supplier as a systems engineer before becoming a consultant to management in IT. He also worked as a senior management services manager in a large retail group.
Mr. Quayle earned a BSc Electrical Engineering and Electronics and a Diploma in Management Studies (DMS). He is a Chartered Engineer, a Member of the UK Institute of Management and a Member of the Institution of Engineering & Technology (IET).

Paul Robb - Representive for Suppliers
Tel: 020 7202 3331
Mobile: 0771 466 5157
NOA Line: 020 7292 8686
Email:
Paul Robb has worked in the outsourcing business for over 20 years during which time he has been directly involved with many large and some landmark deals. He has had the privilege to work for some of the leading organisations in both IT and Business Process Outsourcing (BPO) and has held senior and Board level positions in many areas of the industry such as commercial, operations and business development.
Currently Paul is the Public Sector Leader of IBM’s UK BPO business where amongst other things he led the recent London Congestion Charge win and has BPO responsibility for their Local Government business. Prior to this he was a member of the BPO European Management Board.
Before the IBM acquisition he was a partner at PwCC and a member of the BPO European Board, a business offering outsource services across finance, HR, procurement and CRM.
Paul’s outsourcing career started at EDS in the IT outsourcing business where he had a varied and interesting 10 years, including the successful negotiation of the multi-billion pound deal with the HMRC.
Prior to all of this excitement he was a Chartered Accountant, qualifying with Arthur Andersen in London.
Andy Rogers - Representative for Corporate Users
Tel:
Mobile:
NOA Line: 020 7292 8686
Email:
Andy Rogers is an IT professional of twenty five years, having worked in the utility sector holding a number of positions. These have included key operational and project roles.
Andy has been involved in a number of outsourcing deals, holding roles from due diligence, transition and transformation. Andy’s key focus within the NOA is to promote best practice to the end-user community.

Heather Rogers - Representative for Corporate Users
Tel: 01752 494 473
Mobile: 07979 566 103
NOA Line: 020 7292 8686
Email:
Heather Rodgers heads up the Procurement and Supplier Management directorate in Centrica which is the leading UK utilities company recognised as British/Scottish Gas, and also has a global presence in US/Canada and Europe .The very diverse global footprint covers all aspects of goods and services (excluding gas and electricity) including complex supply chains, ITO and BPO outsourcing/off shoring journey
Heather has 30 years of experience across both the upstream and downstream businesses has involved telecoms, automobile arenas as well as IT, leading teams within the business for key services and working with B2B teams to ensure they have sustainable supply chains as well as supporting acquisitions and divestments.
As End User representative for NOA she have been at the heart of driving a transformation journey and can share experiences of shaping business strategy focussing on customer experience, people agenda for skills for modern world, technology journey, SRM and leverage of global partnerships/synergies via strong governance. The focus is return on investment and value for the group as a whole.
As a winner of two NOA awards for Corporate responsibility and Responsible Procurement Heather knows the importance of sharing best practice.
Previous board experience includes an international board (International Association of Contract and Commercial Management) for two years.
Heather has achieved the Fellowship of IACCM, Member of the Institute of Directors and the Institute of Personnel Management and has a degree in history from Birmingham University.

